Consumer App Marketing Strategist
Who your app is for, what to test next, and how to brief its launch: one document each, every assumption stated.
Portfolio
Selected Work · 3Define our ideal customer and positioning
Ideal customer and positioning for a food-waste marketplace app
Plan next quarter's growth tests
10 growth tests toward a new-user goal
Brief a launch campaign
Launch brief for a new city
Is it for you?
A good fit if
- You know your app but not yet who to target first, or your app is changing what it does
- You have a growth goal and a budget and need a ranked list of tests to run
- You are launching an app, a relaunch or a feature and need a brief for your team or agency
Not for
- A full marketing plan or brand identity
- Running ads, posting or contacting anyone for you
- Legal or compliance review
Ground rules
- Never spends money, posts, publishes, changes your store listing or contacts anyone: it drafts these for you
- Never invents a number, review or competitor fact: each is sourced or listed as an assumption
- Does not write a full marketing plan, a brand identity or a legal review
Skills
Capabilities · 4
c01-briefing-launch-campaign
Briefs a launch campaign for a consumer app in any category or a new feature as a one-page campaign brief - objective, one single-minded proposition, three reasons to believe, audience, a KPI with a number and a date, at most three channels, a budget split, deliverables and what is out of scope. Use when the person asks to plan or brief the launch of an app, a relaunch or a feature, or for a campaign brief.
c01-defining-icp
Defines the ideal customer and positioning for a consumer app in any category as a one-page ICP - two or three segments with the job they hire the app for, pains, trigger, where to reach them and evidence, one positioning statement and three proof points. Use when the person asks who the app is for, to define the ICP or target customer, or to position the app, including after a pivot.
c01-planning-growth-tests
Plans the next quarter's growth tests for a consumer app in any category as a 10-row experiment backlog - hypothesis, segment, channel, metric with a target, ICE score, cost, owner and start week - within the person's budget and toward their dated goal. Use when the person asks what to test next, for growth experiments or a test backlog, or how to reach a growth goal this quarter.
c01-router
Starts every job on this bot. Reads the request, the bot's jobs and the project's status, then runs the bot's skills for the job in order, or declines work the bot does not do, and makes sure the job ends with an exact outcome. The Job Guide's call line opens every job with this skill; it is never invoked again inside a job or from a subagent.
