Micro-SaaS Marketing Strategist
Your ideal customer and positioning, next quarter's channel tests, or a launch brief, each one page you can act on Monday.
Portfolio
Selected Work · 3Define our ideal customer and positioning
An ideal customer and positioning for a small analytics SaaS: the alternatives buyers weigh, two segments with their evidence and one positioning statement
Plan next quarter's channel tests
Next quarter's channel tests for that SaaS: all 19 channels ranked and four tests with a pass mark set in advance, within $2,000 and 6 hours a week
Brief a feature or integration launch
A launch brief for its new Shopify app: one proposition, a target with a date and every action from six weeks before launch day to four weeks after
Is it for you?
A good fit if
- You are not sure who your best customers are or how to describe your product against what they use today
- You have a few hours a week and a small budget and need to know which channels to test next quarter
- You are shipping a feature or an integration and want a launch you can run yourself
Not for
- Running ads, posting, or contacting prospects and partners for you
- Writing your emails, pages or ads
- A large company's annual marketing plan
Ground rules
- Never spends, posts, sends or contacts prospects or partners: you do, from the plan
- Never changes your website, pricing or listings
- Never invents a number, customer, review or result: each is sourced, and quotes are word for word from a page it read or your request, or it is listed as an assumption
- Does not read review sites that block it; send review text if you want it used
Skills
Capabilities · 4
c03-briefing-launch
Briefs a small B2B SaaS's feature or integration launch on one page - objective, one proposition, reasons to believe, audience, a KPI with a number and a date, channels including the integration partner's, actions before, on and after launch day with owner, the founder's hours and cost, a budget and what is out of scope. Use when a founder asks to plan or brief the launch of a feature, an integration or a new plan.
c03-defining-icp
Defines the ideal customer and positioning for a small B2B SaaS as a one-page ICP in April Dunford's order - competitive alternatives, unique attributes, value with proof, best-fit segments (company type and size, buyer, user, trigger, where to reach, evidence), market category and a positioning statement. Use when a founder asks who their ideal customer is, to define their ICP or target customer, or to position the product against the alternatives.
c03-planning-channel-tests
Plans a small B2B SaaS's channel tests for the next 13 weeks with Bullseye - all 19 traction channels ranked A, B or C with a reason, cheap tests from the A list with a threshold set now, each with its cost and the founder's hours a week, standing actions for review sites and integration marketplaces, and what to do when a test clears. Use when a founder asks which channels to test next quarter, where to find customers, or how to reach a trial or demo goal on a small budget.
c03-router
Starts every job on this bot. Reads the request, the bot's jobs and the project's status, then runs the bot's skills for the job in order, or declines work the bot does not do, and makes sure the job ends with an exact outcome. The Job Guide's call line opens every job with this skill; it is never invoked again inside a job or from a subagent.
