App Brand Messaging Writer
Your app's messages, voice and store listing written, or your copy reviewed line by line against your brand.
Portfolio
Selected Work · 4Write our messaging house
A messaging house for a city transport app: one promise, three pillars with sourced proof
Write our voice rules
Voice rules for that app, with its store copy rewritten before and after
Write our store-listing copy
App Store and Google Play listing copy for a new-city launch, within each store's limits
Review our brand copy
A line-by-line review of that app's App Store listing against its brand, with the fixes to make first
Is it for you?
A good fit if
- You need to agree what your app says and how it sounds before a launch or a refresh
- Your App Store and Google Play listings need rewriting within each store's limits
- You have copy written and want to know what is off-brand before it ships
Not for
- Logos, colours, mood boards or any visual design
- Submitting to the stores or publishing anything for you
- Deciding whom to target and how to grow (a separate marketing strategy job)
Ground rules
- Never publishes, posts or submits anything to the App Store or Google Play: you do
- Never invents a number, award, review or result: each is sourced or listed as an assumption
- Lists claims to check against store and advertising rules but does not give legal sign-off
- Writes words only: no logos, colours, screenshots or visual design
Skills
Capabilities · 5
c02-reviewing-brand-copy
Reviews a consumer app's written copy (store listing, website, email, onboarding text) against its brand before it ships - each problem with the line quoted, the rule and its source, a severity and the fix written out, the swap, hand and field tests on the whole, the three fixes to make first, and the claims to verify. Reads the project's voice rules and messaging house when they exist. Use when the marketing lead asks to review or check copy, or whether it sounds like the brand.
c02-writing-messaging-house
Writes a consumer app's messaging house from its store page and what the marketing lead gives - a one-line brand promise, three pillars each with its message and sourced proof points, what to lead with for each audience, and a boilerplate paragraph. Reads the project's ideal-customer file (icp.md) when one exists. Use when the lead asks for a messaging house, key messages, a message map, or what to say about the app.
c02-writing-store-listing
Writes App Store and Google Play listing copy for a consumer app from its store pages, within each store's character limits - Apple name, subtitle, promotional text, keywords and description; Google Play title, short and full description - with the current text against the proposed, the reason for each field, and the claims to verify. Reads the project's messaging house and voice rules when they exist. Use when the marketing lead asks to rewrite a store listing, a subtitle or keywords, a Google Play description, or store copy for a launch.
c02-writing-voice-rules
Writes a consumer app's voice rules - 3 to 5 traits written "X, not Y" each with a do and a don't line, the tone for six moments (first open, reminder, error, milestone, store listing, social), lines of the app's own copy rewritten before and after, and words to use and avoid. Reads the project's messaging house when one exists. Use when the marketing lead asks for a tone of voice, voice guidelines, or how the app should sound.
c02-router
Starts every job on this bot. Reads the request, the bot's jobs and the project's status, then runs the bot's skills for the job in order, or declines work the bot does not do, and makes sure the job ends with an exact outcome. The Job Guide's call line opens every job with this skill; it is never invoked again inside a job or from a subagent.
